What Are Affiliate Links?
An affiliate link is a tracked hyperlink that tells a casino or online service which website sent a visitor to them. When you click a casino link on Chicken Subway Casino and subsequently create an account, the casino's tracking system records that the referral came from us. If you make a qualifying deposit, we receive a commission payment from the casino — paid by the operator, not by you.
This is a standard and legal business model used by the majority of online casino review sites, comparison platforms, and iGaming publications worldwide. Affiliate marketing allows us to produce and maintain this site — including the research, testing, writing, and ongoing updates — without charging readers directly. You never pay more for a deposit, bonus, or withdrawal because you arrived via an affiliate link. The cost is borne entirely by the casino operator as a customer acquisition expense.
Affiliate links are commonplace across the internet. When a product review site links to Amazon, when a travel blog links to Booking.com, or when a tech publication links to a software product — those are all affiliate relationships. The iGaming review industry operates on the same principle. What matters, and what separates trustworthy sites from promotional ones, is whether the affiliate relationship influences editorial decisions. On this site, it does not. That commitment is explained in detail below.
On Chicken Subway Casino, you can identify affiliate links by two characteristics: they contain /go in the URL path (all casino outbound links route through our /go redirect), and they carry rel="nofollow noopener" HTML attributes, which signal to search engines that these are commercial links and open in new browser tabs so you always know when you are leaving our domain.
How We Use Affiliate Links on This Site
Every outbound casino link on Chicken Subway Casino — whether in a review, a comparison table, a bonus listing, or a "Play Now" button — routes through our /go redirect. This means:
- All casino traffic from this site is tracked via affiliate systems operated by the respective casino partners.
- When a reader clicks through and registers a new account at a partner casino, we may receive a commission based on the terms of that specific affiliate programme.
- Commission structures vary by partner. Some casinos pay a flat fee per referred player; others pay a revenue share percentage of the player's net gaming revenue over time. We do not disclose specific commission rates as these are covered by confidentiality clauses in affiliate agreements — but we can confirm the structure exists and that it is financially meaningful to this site's operation.
- We do not receive commissions on players' losses, deposits, or gameplay beyond the agreed affiliate programme terms. We are not the casino and we do not take any portion of your bets.
Links within purely informational content — game mechanic explanations, RTP methodology discussions, responsible gaming resources, and strategy analysis that does not recommend a specific casino — are not necessarily affiliate links. When we link to third-party organisations such as BeGambleAware or GamCare, those are non-commercial links with no financial relationship.
How Affiliate Relationships Do NOT Influence Our Reviews
This is the section that matters most. The affiliate model only has value to readers if the editorial output is honest and independent. Here is our explicit commitment to that independence:
Our ratings are not for sale. Casino ratings on this site are calculated using a consistent scoring framework that covers licensing, withdrawal speed, bonus term fairness, customer support responsiveness, mobile compatibility, and the quality of the Chicken Subway game experience on that platform. Commission rates and affiliate programme terms play no part in that framework. A casino with a high commission rate and a poor withdrawal process will receive a low rating — and has, on multiple occasions.
We include negatives, not just positives. Every casino review on this site includes a "cons" section that documents real weaknesses we observed during testing. We have published reviews that explicitly warn readers away from certain casino practices — wagering requirements we consider excessive, bonus terms with hidden restrictions, withdrawal limits that disadvantage players — even when those casinos were affiliate partners. The review reflects what we found during testing. Full stop.
We have declined affiliate partnerships. There are casinos we have reviewed negatively or chosen not to feature because they failed our editorial standards, despite those operators approaching us with affiliate deals. Turning down revenue is never comfortable, but maintaining the trust of our readers is worth more to this site's long-term value than any individual commission cheque. We do not list casinos we cannot recommend in good conscience.
Our testing methodology is independent and real-money based. Every casino featured on this site has been tested using real money deposits made from our own funds. We place real bets, test real withdrawals, contact real customer support agents, and evaluate real bonus terms. No casino has editorial input, review preview access, or the ability to request changes to published content. What you read is what we found.
We are not influenced by which casino pays more. If you look at our rankings, Drip Casino consistently appears despite offering a lower commission structure than some competitors. It appears because its bonus terms are genuinely more player-friendly and its withdrawal process is faster in our testing. We have given top positions to lower-paying partners when the player experience merited it, and we have ranked higher-paying partners lower when the evidence required it.
Our Independent Testing Methodology
Because affiliate relationships raise a legitimate question about objectivity, we want to be specific about how our testing actually works. The following methodology applies to every casino evaluation published on this site:
Real Money Sessions
Every casino review begins with a real-money deposit from our own testing funds. We do not rely on demo mode, promotional balances, or operator-provided test accounts. The deposit is made under normal conditions — the same process a regular player would follow. This ensures we evaluate the actual player experience, not a curated version of it.
Withdrawal Testing
We initiate a withdrawal from every casino we review. This is one of the most revealing tests in the evaluation process because withdrawal performance is where many casinos fail to live up to their marketing. We record the time between withdrawal request and funds arriving in the payment method, note any verification steps required, and document any friction in the process. Casinos that delay withdrawals without explanation or introduce unexpected verification hurdles are penalised in our ratings regardless of their affiliate programme terms.
Bonus Term Analysis
We read the full terms and conditions for every bonus we feature — not just the headline offer. We calculate the actual expected value of each bonus after applying wagering requirements, game restrictions, maximum bet limits, and expiry conditions. We present these calculations clearly so readers can evaluate bonus offers on their real merits rather than the promotional numbers operators lead with.
Provably Fair Verification
For games that claim provably fair verification — including Chicken Subway — we manually verify the cryptographic system. We record the hash shown before each round, collect the salt revealed after the round, and independently verify that the round outcome matches the predetermined result. We have performed this verification across hundreds of rounds on Chicken Subway and have found the system to work as described by the game provider, SmartSoft Gaming.
Regular Re-evaluation
Affiliate relationships are ongoing, and so is our evaluation process. We re-evaluate every recommended casino on at least a quarterly basis. If a casino we previously recommended changes its withdrawal terms, introduces problematic bonus conditions, or generates a pattern of unresolved player complaints, we update our review and adjust our recommendation accordingly — even if that casino remains an active affiliate partner.
Our Current Affiliate Partners
In the interest of complete transparency, we list below all casino operators with whom Chicken Subway Casino currently maintains an affiliate relationship. This list is updated whenever a new partnership is established or an existing one ends.
- 1Win Casino — Licensed operator offering Chicken Subway with a 500% welcome bonus. Affiliate relationship active since 2024. Our review rating: 4.5/5.
- Fresh Casino — Licensed operator offering Chicken Subway with a 300% welcome bonus plus free spins. Affiliate relationship active since 2024. Our review rating: 4.3/5.
- LuckyStar Casino — Licensed operator offering Chicken Subway with a 200% welcome bonus and weekly cashback. Affiliate relationship active since 2025. Our review rating: 4.1/5.
- PIN-UP Casino — Licensed operator offering Chicken Subway with a 250% welcome bonus plus free spins. Affiliate relationship active since 2024. Our review rating: 4.2/5.
- Drip Casino — Licensed operator offering Chicken Subway with a 150% welcome bonus and favourable wagering terms. Affiliate relationship active since 2025. Our review rating: 4.0/5.
All five casinos have been personally tested by our editorial team using real-money deposits. All five appear in our reviews because they passed our evaluation criteria — not simply because they offer affiliate commissions. If a partner casino were to fail our standards in a future re-evaluation, we would update the relevant review to reflect that and would not continue to actively recommend them, regardless of the affiliate relationship.
We are open to evaluating and potentially partnering with additional casinos that offer Chicken Subway and meet our editorial standards. However, the evaluation happens first, independently of any commercial discussion.
FTC Compliance and Disclosure Standards
This affiliate disclosure is published in compliance with the United States Federal Trade Commission's guidelines on endorsements and testimonials (16 CFR Part 255), which require clear and conspicuous disclosure of material connections between content publishers and commercial partners when those connections might influence the weight readers give to a recommendation.
We consider affiliate relationships to be a material connection and disclose them accordingly. This disclosure appears on its own dedicated page at https://chickensubwaycasino.com/affiliate-disclosure, is linked from the footer of every page on this site, and is referenced within the body content of pages where affiliate links appear — particularly on the bonuses page and casino comparison sections.
In addition to FTC guidelines, we follow the disclosure standards recommended by the UK's Advertising Standards Authority (ASA) and the guidelines published by the Committee of Advertising Practice (CAP), both of which apply to digital content that UK-based consumers may encounter. Our disclosure practices are designed to meet or exceed the requirements of both regulatory frameworks.
We are committed to updating this disclosure promptly whenever the nature of our affiliate relationships changes materially — whether through the addition of new partners, the termination of existing ones, or changes to the commission structures we receive.
Our Commitment to Honest Reviews
Publishing affiliate links alongside honest editorial content creates an inherent tension that we acknowledge directly rather than pretend does not exist. The way we manage that tension is through discipline in our review process and accountability to our readers.
Every review on this site includes both pros and cons. This is not a stylistic choice — it is a deliberate editorial policy. A review that only lists positives is not a review; it is marketing copy. We include specific, documented negatives in every casino evaluation because that is what actually helps readers make informed decisions. If a casino has a slow withdrawal process, we say so. If a bonus has a 60x wagering requirement that effectively makes it worthless for most players, we calculate that and present the numbers clearly.
We do not allow casino partners to review, approve, or comment on our content before publication. No partner has preview access to reviews in progress. No partner has the ability to request changes to published content. If an operator disagrees with our assessment, we are happy to review new evidence — but the editorial decision rests with our team alone.
We track whether our affiliate revenue correlates with review scores and have found no meaningful relationship. Our highest-rated casino (1Win at 4.5/5) happens to also be our highest-volume affiliate partner, but that correlation is explained by player preference data — more players who read our review choose to register at 1Win — not by any editorial favouritism. Our lowest-rated partner casino received a lower rating because of specific, documented weaknesses that we tested and reported.
If you ever believe that a review on this site has been influenced by an affiliate relationship — or if you have evidence that contradicts our findings — we want to hear from you. Write to [email protected] with specific details. We take editorial integrity challenges seriously and will investigate and respond to every credible concern.
Affiliate Partnership Inquiries
If you represent a casino operator that offers Chicken Subway and you are interested in exploring an affiliate relationship with Chicken Subway Casino, we welcome your inquiry. Please note that any potential partnership begins with our independent editorial evaluation of your platform — we do not accept payment to feature casinos, and commercial discussions follow rather than precede editorial assessment.
For affiliate partnership inquiries, please contact us at [email protected] with the following information: your casino's name and URL, your current licensing jurisdiction and licence number, whether you offer Chicken Subway by SmartSoft Gaming, and the affiliate programme terms you are proposing (or a link to your affiliate programme page).
We aim to respond to all partnership inquiries within 48 hours. If our evaluation determines that your platform meets our editorial standards, we will proceed to a formal testing period before considering any affiliate relationship. If it does not, we will let you know clearly and explain the reasons.
General contact: [email protected]
Last updated: